Copywriter & Content Designer
Copy and content for campaigns
I'm Uellington Junior, but since we're already close, you can call me Tom. For almost 10 years I've been creating campaigns, scripts and content that turn briefs into results.
About me
I'm a copywriter and content designer with almost 10 years of experience. I spent the last six at Jusbrasil, Brazil's largest legal tech company, working as an in-house agency for B2C, B2B and B2G products: online and offline campaigns, paid media, scripts, social media, UX writing and verbal identity.
My work starts with the brief and the audience, moves through the idea and the copy, and ends with the data: I test, adjust and iterate until the message works.
Skills
Case studies
Jusbrasil · 2019 – Feb 2026
An acquisition squad running 10+ campaigns at the same time, all needing a constant supply of new creatives.
Based on the strategic direction, I defined the volume of assets and the number of variations for each campaign, and made sure every campaign had enough creatives to keep running.
10+ simultaneous campaigns (Meta Ads, Google Ads, LinkedIn Ads) kept supplied with creatives, with no downtime due to missing assets.
Launch of Jusbrasil's AI product in 2025, with the challenge of building a subscriber base quickly in a market still unfamiliar with legal AI. It included a full redesign of the plans and pricing page, a critical conversion point.
Cross-media content strategy on Instagram, LinkedIn and YouTube (paid and organic). UX writing and verbal identity for the pricing landing page, grounded in user research.
50,000 subscribers in the first year — 10x the initial target of 5,000.
An educational video series that makes the legal world simple for the general public.
Episode scripts in partnership with the hosts, production coordination between shooting and editing, budget management, and launch and sustain strategy for the season.
Nearly 70,000 views on YouTube.
A tutorial series that helps everyday people understand and track their legal cases within the Jusbrasil ecosystem.
Copy and editorial strategy for the series launch, including email marketing, paid traffic and SEO positioning.
Over 1 million article views.
The brand needed a consistent voice across channels, products and teams.
Created the company's Content Style Guide (voice, tone and cross-channel consistency), ran workshops to spread the verbal identity, and wrote the brand tagline.
246% growth on Instagram and 650% on LinkedIn while I managed the channels.
“Informação que transforma. Você. Justiça. O Mundo.”“Information that transforms. You. Justice. The World.”
Jusbrasil's brand presence at major legal industry events such as FENALAW and ENJA.
Created offline materials for these events for several consecutive years.
Brand content — creator side
As a content creator, I've produced UGC for national and international brands — hands-on experience from the other side of the brief.
Experience
Paid media creative direction, the Jus IA launch, Jusbrasil Explica scripts, the Jusbrasil Processos series, brand voice and reusable content models for the design system.
Created the company's Content Style Guide and managed the brand's social channels: +246% on Instagram and +650% on LinkedIn.
End-to-end planning and direction of launch campaigns: messaging, content strategy, visual identity and calendar.
Turned complex corporate material into clear presentation narratives for clients such as Neoenergia and Braskem.
Wrote content for social media, blogs and websites for a range of agency clients.
Beyond the corporate world
Artist and cultural producer in Salvador: I create, shoot and publish my own content every day.
Voting member of the Recording Academy (US) and the Latin Recording Academy.
Cultural projects approved in public funding calls, and part of the Brazilian delegation at WOMEX 2026 (Spain).
Contact
Open to remote full-time roles and freelance copy, content and UX writing projects.
